NICOLE CAPÓ MARTÍNEZ

[ she / they ]

EMAIL:  NCAPOMARTINEZ@GMAIL.COM • INSTA: @NICOLE.CAPO / @CURANDERA.CLUB
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WORK EXPERIENCE

CONTENT DEVELOPMENT SPECIALIST                         December 2020-Present
StriveTogether, remote
• Develop the editorial calendar, identify and curate network stories and other learning deliverables.
• Devise and lead learning strategies for in-person and virtual convenings.
• Write marketing and development copy for website, grants, and other external resources.
• Managed assessment communications, including developing documentation for the assessment processes and assessment reports and making recommendations for network member progress based on assessment findings.

FREELANCE BLOGGER/COPYWRITER/GHOSTWRITER            September 2016-Present
Washington, DC
• Find, pitch, and write effective news pieces, book and theater reviews, and personal essays in line with publication's strategic goals on a deadline.
• Collaborate on book planning from ideation stage to marketing stage; write copy in clients’ voices.
• Create marketing copy — including newsletters, blog posts, and social media — for artists and small businesses.
• Publications/clients include Click & Repeat, The Daily Lounge, Design*Sponge, The Literary Review, and On She Goes, among others.

DC PARTNER                                               September 2018-December 2020
Duende District, Washington, DC
• Created and managed social media content.
• Hosted authors and managed events and event book sales on-site.
• Restocked Duende bookseller pop ups.

BRAND DIRECTOR                                     January 2019-November 2020
She Loves Me, Washington, DC
• Managed retail, workshops, custom plant installations, wedding orders, and delivery operations.
• Created custom graphics and styled photo shoots.
• Applied for small business grants.

FOUNDER + CREATIVE DIRECTOR                                 October 2017-December 2018
Curandera Club, Washington, DC
• Developed and executed programming, social media and web content, and PR strategies.
• Facilitated and managed all aspects of event planning.
• Created blog content for Navegando.

EA TO THE MANAGING DIRECTOR + COMMUNITY LIAISON                  March 2017-November 2018
The LINE DC + Adams Morgan Community Center, Washington, DC
• Managed community relations, including outreach to neighbors and artists who would be interested in using the Community Center facilities. Attended relevant events — including AdMo BID meetings, ANC town halls, and galas — as a representative of the Managing Director.
• Oversaw all aspects of Community Center operations, including scheduling and programming.

FOUNDER                                  October 2017-December 2018
A Free Hand Co., Washington, DC
• Managed email accounts and responded to customer inquiries as needed.
• Strategized and created marketing copy for web and social media, collaborating with local media to expand brand audience.
• Managed event booths and assisted with customer needs in person.
• Assisted with completion of administrative and creative tasks as needed, including but not limited to: fulfilling online orders, cutting images for collage work, researching, etc.
• Clients included MATINE, Kate Zaremba Company and Righteous Cheese, among others.

SHOP MANAGER/TRAINING + WEB SPECIALIST                                October 2014-September 2016
Salt & Sundry, Washington, DC
• Developed product copy for web, created a Style Guide for future web managers, and managed online store presence.
• Created training documents to educate new employees on shop procedures and products, and created opportunities for training on pantry and cocktail goods.
• Brainstormed, prepared, and executed marketing plans, shop events, and window and in-store displays.

FREELANCE WEB CONSULTANT/MANAGER                                            June 2015-December 2016
Washington, DC
• Updated and managed websites for professionals and recommended changes as needed.
• Clients include: Eva Calonder, designer. Bethanne Patrick, author. Nycci Nellis, food reporter.

SERVICE DIRECTOR                                                                            June 2013-May 2014
Righteous Cheese, Washington, DC
• Provided excellent customer service, both in-person and through management of shop email account.
• Prepared and executed plans for promoting new products and events via social media.
• Assisted in both on- and off-site event planning and coordination, including weekly classes.

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PUBLISHED WORKS

• stay soft・2020
a workbook to be used on its own or in collaboration with what makes you soft. practice softness and kindness, towards yourself and others. take care of yourself.

• soft machine・2019
reconnect with the soft machine of your body, for you are made of poisons and tragedy, love and light. you are cosmic radiance. you are pure magic.

• mother tongue・2018
a memoir in essays and poems: on growing up in Puerto Rico, on wounds reopened after a crisis, on finding yourself even when you feel like you don't belong

• what makes you soft ・ 2018
a collection of poems and meditations to guide you on your road towards radical self love.                         

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VOLUNTEER WORK

National Trust For Historic Preservation, Washington, DC                           August 2018
• Traveled on the final stretch of Route 66 from Kingman, AZ, to Santa Monica, CA, to raise awareness about the National Trust for Historic Preservation's campaign to designate Route 66 as a National Historic Trail.
• Assisted with meet-ups and interviewed locals along the Route.
• Wrote several articles and an Instagram takeover for the Trust as well as the trip's sponsors, Polaroid and Airstream.
- Averaged 403 engagements per Instagram post, for a total of 4,029 engagement actions, compared to the Trust’s
average of 312 actions.

A Creative DC, Washington, DC                                                           July 2015-December 2016
• Helped promote local businesses and makers through social media, data collection and organization, and events.
• As of February 2016, assisted with DSLBD’s new “Made in DC” initiative through networking events and panels.

Habitat for Humanity, New Orleans, Louisiana March 2009 + January 2010
• Assisted in rebuilding homes in the Lower 9th Ward as well as the Musician’s Village.

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SKILLS

Completely bilingual in English/Spanish.                                      Proficient in Microsoft Office/Final Cut Pro.

Experienced in WordPress/SquareSpace blogging.                              Excellent writing and copyediting skills.

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EDUCATION

George Washington University   •   Washington, D.C.            
                             B.A. in Journalism and Mass Media